Pengertian Product Knowledge

November 17, 2024 Post a Comment

Pengertian product knowledge

Product knowledge is an essential sales skill. Understanding your products' features allows you to present their benefits accurately and persuasively. Customers respond to enthusiastic sales staff who are passionate about their products and eager to share the benefits with them.

What are four types of product knowledge you can communicate?

Types of Product Knowledge

Customer.
Brand.
Customer Experience.
Competition.
Industry.
Use.
Complementary Products.
Configuration.

What is the example of product knowledge?

What are Knowledge Products? We define knowledge products as information that will help members/stakeholders in their decision making efforts. Examples might include: industry reports, statistics and economic updates, benchmarking and best practices information, specialized seminars/webinars.

What are the four key elements of product knowledge?

However the topic of product knowledge is something far more encompassing and every good salesperson needs to have a good understanding of these four key areas of knowledge: Customer needs, your products, the marketplace, and the competition.

How do you measure product knowledge?

Another way to quantify product knowledge is by looking at key performance metrics before and after training. For instance, you can compare how many leads salespeople close during a conference, or the volume of support tickets support agents to resolve.

What are the sources of product knowledge?

Sources of product knowledge are many and varied. ... Fundamental Sources:

Education and Training:
Personal Experience: ...
Colleagues: ...
Sales Literature: ...
Advertisements: ...
Sales Meetings and Conferences:

What are the different levels of product knowledge?

Levels of Product Knowledge Means-end chain- When consumers combine the three types of product knowledge (Attributes, benefits, values) to form a simple associative network. A means-end chain links consumers' knowledge about product attributes with their knowledge about consequences and values.

Why is product knowledge important in customer service?

Product knowledge allows you to present benefits and special features accurately and persuasively. The more the agents know, the better they communicate. The agents' responses become clearer, more concise, easier to understand, and better crafted. Communications become smoother and less stilted.

What is a product knowledge base?

A knowledge base is a self-serve customer service library that includes information about a product, service, or topic that helps customers find answers so they can solve problems on their own.

How product knowledge can increase sales?

Superior product knowledge makes your staff believe in your products, gives them more credibility in the eyes of customers, allows them to confidently tailor their product demonstrations, helps them handle objections more easily and therefore close more sales.

What are the benefits of using product knowledge when you sell?

Here are some of the key benefits of increasing product knowledge among your sales associates.

Increased Confidence.
Authoritative Answers. ...
Effective Communication. ...
Enhanced Upselling and Cross-selling. ...
Creating the Ideal Customer Experience.

Why is product knowledge vital in marketing activities?

Product knowledge will make your customer service team sound confident, competent and efficient. Their conviction in the company's offering will be reflected when they interact with the customer leading to higher possibility of a sale and customer satisfaction.

How do you give good product training?

5 Tips to Make Product Knowledge Training Effective

Identify your audience and make sure that every chunk of information in your training will be helpful for them.
Promote the training to your audience. ...
Break content down into bite-sized chunks. ...
Organize information so it is easy to find.

What is KPI in product management?

A KPI is a measure of performance. It counts activities, revenues, costs, usage, or other measures that inform decisions. Product managers will use KPI data to monitor success or failure in product or business goals. KPIs can also identify changes which might require an immediate change in business direction.

How do you evaluate product performance?

Product Performance Metrics:

Revenue Per Customer. Looking at how much revenue you're earning per customer is a great way to get information about your product category, and how closely it matches the audience your business is attracting.
Revenue Per Product. ...
Churn Rate. ...
Customer Lifetime Value (LTV)

What is product knowledge in food and beverage?

Product knowledge is a heavy-hitting tool in your servers' toolbox when they are able to pair items such as beer and appetizers, wine and entrées, or desserts and after-dinner drinks.

What are the five sources of product information?

Name five sources of product information that you might consult. People you know, product advertising and labeling, media sources, consumer publications such as Consumer Reports, government agencies, or the Internet.

What are three sources of product information?

Five sources of product information were included in the study: television advertising, magazine advertising, other persons (i.e., friends, neighbors, relatives), brand rating publications (e.g., Consumer Reports), and non- purchase dealer visits.

How can a business develop product knowledge training?

5 Tips for Creating an Effective Product Knowledge Training Plan

Use eLearning Tools.
Take a Blended Learning Approach. ...
Invest in a Knowledge Base. ...
Use Microlearning to Break Down Content into Smaller Chunks. ...
Gather Employee Feedback.

What are the means end chains of product knowledge?

Means-end chain is a simple knowledge structure that links product attributes to more functional and social consequences and perhaps to high-level consumer values. Means-end chain links consumers' knowledge about product attributes with their knowledge about consequences and values.